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A warm spread of traditional kosher dishes from Tov Umaitiv
Under VKF hashgacha · Midwood, Brooklyn

Comida kosher casera,como la de tu abuela.

Roast chicken with shatter-crisp skin. Brisket braised for six hours. Hand-braided challah, cloud-soft matzo balls, kugel like the bubbe used to make. Made from scratch every morning in our Brooklyn kitchen.

Sun–Thu 10am–8pm · Fri 9am–3pm4.9 average · 600+ reviewsOpen now
The warm interior of Tov Umaitiv, our Brooklyn kosher deli

Certified by

Vaad HaKashrus of Flatbush

Our story

Three generations,one kitchen.

Tov Umaitiv began in 1978 when Rivke Klein started selling Friday-night roast chicken out of her Midwood kitchen. Neighbors came for the chicken. They stayed for the kugel.

Today her grandchildren run the counter on Avenue M — but the recipes haven't moved an inch. The same hand-braided challah. The same six-hour brisket. The same promise that what leaves this kitchen is b'shert: meant to feed your family like it feeds ours.

“Tradición en cada bocado.”

Made by hand, every morning

Our challah is hand-braided before sunrise. Matzo balls are rolled by hand. Brisket is trimmed and salted in-house. No frozen, no shortcuts.

Strict VKF hashgacha

Under the Vaad HaKashrus of Flatbush. Glatt kosher. Meat and dairy prepared in separate kitchens with separate utensils, always.

Family first, since 1978

Three generations of one family. Same recipes. Same counter. Same promise: food you can trust for your Shabbat table.

Reviews

What Brooklyn is saying

4.8 average · 6 reviews

We used Tov Umaitiv for our son's bris — the catering tray was abundant, beautiful, and everyone asked where the food was from. Under strict hashgacha, which gave us total peace of mind.

EF

Esther Friedman

Yelp · Williamsburg, Brooklyn

Their challah is the closest thing to my late wife's recipe that I have ever tasted. I buy two every Friday — one for the meal, one for French toast Saturday morning.

MK

Mordechai Klein

Website · Flatbush, Brooklyn

When my mother was sick, Tov Umaitiv delivered matzo ball soup to her door and refused payment. That's the kind of place this is. The food is beshert.

SW

Sarah Weinreb

Google · Crown Heights, Brooklyn

The brisket tastes exactly like my grandmother's. I cried at the first bite. Tov Umaitiv has saved our Shabbat dinners more times than I can count.

RG

Rachel Goldman

Google · Borough Park, Brooklyn

Best kugel in Brooklyn, hands down. The Friday Night Roast Chicken is legendary in our family. We order every week without fail.

DS

David Stern

Yelp · Midwood, Brooklyn

Solid kosher deli. Latkes are crispy, knishes are flaky, and the line moves fast even on Friday afternoon. My only complaint? They sell out of rugelach by 2pm. Get there early.

YM

Yossi Mandel

Google · Borough Park, Brooklyn

Questions

Before you order

Everything you need to know about hashgacha, hours, ordering, and catering. Still have a question? Just ask Bubbe — she's in the corner of your screen.

Tov Umaitiv is under the strict supervision of the Vaad HaKashrus of Flatbush (VKF). All meat is glatt kosher, soaked and salted in-house. Dairy and meat are prepared in completely separate kitchens with separate utensils. Our certification is renewed annually and displayed at the counter.
kashrus

Visit us

Come say shalom

Stop by the counter in Midwood, call ahead for pickup, or send us a note. For catering, please give us at least 72 hours' notice.

Address

1313 Avenue M
Midwood, Brooklyn, NY 11230

Hours

  • Sunday10:00 AM – 8:00 PM
  • Monday10:00 AM – 8:00 PM
  • Tuesday10:00 AM – 8:00 PM
  • Wednesday10:00 AM – 8:00 PM
  • Thursday10:00 AM – 8:00 PM
  • Friday9:00 AM – 3:00 PMEarly close for Shabbat
  • SaturdayClosedFor Shabbat

We reply within one business day. For Shabbat orders, please call before Thursday noon.